⌘Z Life

2021 – Branding, Illustration, Merchandise

Client

VCUarts Qatar

Supervisor : Sara Shaaban​

Commissioned to design the BFA + MFA Exhibition 2021 event Q-pin freebie at VCUarts Qatar. This design reflects the resilience of the class of 2021, during the COVID-19 pandemic–staying creative in quarantine despite wanting to go back to normal. "Command Z Life" is a badge of honour to all students who persevered in these precedented times. The packaging also visualises the struggles and reality of creatives.

My product solution was entirely developed based on the combination of actions, situation and characteristics of art and design students. The most used keyboard shortcut for creatives is the command z and the colour blue to be the most loved color. The current world situation was being quarantined at home mandated by medical authorities, reflected by the stacked design. The theme is that while we all wanted to go back (⌘Z) to how life was, we had to accept the unprecedented difficult times and overcome nevertheless, with a badge of honour. The design glows in the dark to enhance this feeling of accomplishment. Over 150+ ⌘Z Life pins were given out to visitors at the exhibition.

Photo Credit : VCUarts Qatar Gallery​