CHEFY

2023 – Branding | Ui

Case Study

Monash University Studio

Supervisor : Dr. Indae Hwang

Chefy is the redesigned graphical user interface of an older project, focused on enhancing the over user experience and improve the applications functional aesthetics. My product concept was a cooking app that acts as the users "personal chef" that plans meal menus and orders supplies, supervising the food preparation of the user digitally. The aim is to create a carefully designed comprehensive tool for users to achieve their health and culinary goals.

My solution was to present all the information in a visually concise, accessible way represented by the minimalistic style of the graphics and iconography. Likewise, my product development presents my efforts in incorporating engaging interactivity with scrolls, card and buttons.

In comparison with the old design, the re-design is visually appealing, with pleasing colour schemes, typography, and visual hierarchy. The layout is well-balanced, utilising space effectively to create a visually pleasing composition. The visual elements are consistent in style, aligned with the overall branding and vision.