KIWI
2022 – Speculative Design Branding , Ui/Ux , Exhibition
Personal Project
Thesis – VCUarts Qatar
Vegetarianism is a sustainable solution for individuals to significantly impact the current environmental crisis. According to the United Nations, animal farming produces about 14.5 percent of global greenhouse gas emissions, and three-quarters of agricultural land is used for livestock or animal feed for human consumption. The impact is far greater with plant-based diets produced sustainably from a circular food system. It reduces biodiversity loss and greenhouse gas emissions and increases total food output and annual farmer profits. Influenced by the principles of the circular economy, which include elimination of waste and pollution, circulation of products and materials, and regeneration of nature, the circular food system generates ingredients with characteristics that are low impact, diverse, upcycled, and regeneratively produced.
This project aims to speculate the inceptive standardization of the vegetarian experience to make life easier for those already part of the community and to also persuade those new to plant-based diets. Similarly, to normalize a nature-positive food system, this project conceptually informs and promotes plant rich-based food products integrating the circular principles with simplicity. To attract the youth, the change-makers, the project explores interactive and experiential digital applications with appealing, friendly branding, incorporating exciting colors, illustrations, and typography. An increasing shift to sustainably produced plant-based diets will lead to a massive reduction of human impact on the environment, protecting humanity from planetary exploitation and degradation.
This speculative project connected graphic design and the circular model, focused on food systems, was a passion project. It represents my personal commitment to design for good and value for sustainability. Ui/Ux and icon design learnings enhanced my ability in systems thinking, interactivity and data visualisation.
