INNOVATE

2024 – Branding | Ui

Case Study

Monash University Studio

Supervisor : Dr. Indae Hwang

Innovate is an an immersive and engaging journey for users at QV Mall. The goal is to evoke feelings of intrigue and excitement, prompting users to eagerly interact with the kiosk to dynamically explore the diverse range of products as if a personal shopping assistant.

My solution is providing a seamless intuitive interface, enriched with cool visuals and comprehensive information, with aspiration to enhance the overall shopping experience and leave customers feeling informed and excited to explore everything QV has to offer.

In comparison with the old design, the re-design is visually appealing, with pleasing colour schemes, typography, and visual hierarchy. The layout is well-balanced, utilising space effectively to create a visually pleasing composition. The visual elements are consistent in style, aligned with the overall branding and vision.